Business to Business PR may differ in name from Business to Consumer PR – but the practice is essentially the same.

If you have a business that caters to other businesses, you have a great tool at your disposal – trade publications.

Almost every industry has a trade publication. The Wedding industry has Vows Magazine. Children's fashion is Earnshaw's. Toy industry has TD Monthly. A simple Google search using the target industry (toy, beauty, fashion, digital, software, etc) and the words "trade publication" will yield several results. Pitch your company news or – for a stronger pitch – pitch yourself as an expert that can contribute to an article. For example, if you're a Social Media Expert, you can pitch a tip sheet specific to a particular industry on how they can use Twitter/Facebook or emerging platforms like Foursquare to market. Trade publications often appreciate this type of content for their readers.

Also check out general business publications like Entrepreneur and Businessweek. CNN, MSNBC and Fox News feature programs ripe for B2B news.

Another great way to obtain press is searching for your local business journal. They often have local business profiles and opportunities for business awards such as "Best Places to Work."

As with all PR efforts, take the time to research the outlets before pitching. You will need to know what stories they cover and how you can contribute before reaching out to them. Start by making an excel list of all the B2B outlets relevant to your company, and then become familiar with them. Then craft a pitch tailored specifically to each one.

Happy Pitching!