Check out what people are saying!
Eve Tannery, WFMZ 69 News Morning Anchor
http://www.wfmz.com/sunrise/index.html
As a news anchor, I get a ton of pitches every day. Some are good, but most are not. I can honestly say that every idea Melissa has ever pitched to me I’ve loved! She truly “gets” TV. She’s been on-camera and behind the scenes, so she knows exactly what we’re looking for, and she knows how to pitch it. Her ideas are creative, interesting, and fun, and they always appeal to a wide range of viewers. She makes my job, and filling the sometimes intimidating guest calendar, a piece of cake!
Zuzy Martin Lynch, Cooking for the Clueless
It may sound silly, but my approach to finding a publicist came very close to my process for finding a great hair stylist – find someone with great hair and ask, “who do you use?!” All kidding aside, I found Melissa because she was the PR-brain behind all the great press going to Angela Jia Kim of Savor the Success. I saw all the great advice Melissa was giving the Savor community and knew that I wanted to work with her.
Words cannot fully describe how awesome it is to work with Melissa.
She is a true professional who knows what she’s doing and refreshingly exceeds your expectations over and over again. During a 6-month campaign she was able to media train me for live TV, radio and print interviews while instilling great confidence in me when speaking about my company, Cooking for the Clueless. Thanks to Melissa, we secured several television, print and web coverage and aside from the great press, many times she went above and beyond the call of duty in helping us prepare to pitch Cooking for the Clueless as a show! We continue to get great press because of her hard work. My partner and I have said over and over and still agree, “Melissa has been our best investment yet!”
Angela Jia Kim, Savor the Success
Melissa Cassera is an amazing teacher, and everything she touches turns to gold. Having worked with her quite extensively, she is the consummate professional and is always on top of her game.
I have referred her services to hundreds of entrepreneurs because I know she delivers. I always receive an email from people after they work with her telling me that she went over and beyond their expectations.
Deborah A. Bailey, author of Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life
Working with Melissa Cassera has been a terrific experience. When I started out I didn’t know how to get the word out about my business and my internet radio show, Women Entrepreneurs – The Secrets of Success. I was a novice regarding promoting myself and felt uncomfortable putting myself out there. Now with Melissa’s help I’ve been quoted in major publications, have been interviewed on a national news program and have built an impressive media resume. When you start out in business you try to do it all yourself, but there’s a point where you have to call in the experts if you want to take things to the next level. This is why I recommend working with Melissa. She’s obviously an expert at what she does and she manages to make it fun as well. I have the platform I have today because of Melissa’s hard work.
Tanea Smith, Founder of She’s Got Papers
Melissa is the 2nd voice of She’s Got Papers. An integral part of my team, she is alert and in tune to all of the opportunities that we need to make use of for the most positive exposure. As any small business owner knows it is very difficult to give over control of any part of your venture to another person. I can count on Melissa to convey the values of my brand effortlessly. Her press releases and pitches are always supremely well written and her ability to spin a story is one of her greatest strengths. I’m very fortunate to have her represent me.
Karol Ward, Author, Licensed Psychotherapist and Communications Consultant
Melissa Cassera of Cassera Communications proved to be an excellent PR support for me. She had enthusiasm and desire to find me the right placements. Melissa’s attention to details and her follow up with the media was excellent. I highly recommend her.
