In my PR course, I teach participants how to create a manageable pitch list (meaning – a list that isn’t so long it will overwhelm them). This list incorporates a nice mix of local outlets and national outlets, with the intention of building a buzz locally, yet working to build those relationships with national media.

One question I get quite often is how to determine which outlets are the “best” with “best” usually indicating “how many readers/viewers/listeners.”

While some outlets are a staple in every business owner’s top 10 (O Magazine, Today Show) there may be a few great outlets out there that you haven’t considered. Check out this resource from BurrellesLuce featuring the top 100 outlets by circulation or visits and determine if any of these outlets are appropriate for your product/service or determine how you can contribute as a guest expert!