Stumped for an excuse to contact the media? The media works around the clock to cover the latest news stories. How can you fit in?

A good habit is to take the first 5-10 minutes of every day to check the top news stories. I personally use Google News and look at the “top stories” box on the left hand side.

We know the Health Care Reform Law is a current hot topic. Are you a doctor, nutritionist, weight loss expert, health insurance expert or author on health care or legal topics that can provide commentary on this issue?

Every national and local outlet is covering this story and often seeks the comments of “experts” to weigh in on the issue. This could take the form of a panel discussion on TV, a single radio interview, or quotes from various experts within an article.

The only way to “strike while the iron is hot” is to stay on top of the news every day. Pitch yourself as an expert source to your appropriate media contacts, offer your unique view on the situation, and explain why you are a credible expert to discuss this topic.

Pitching the Headlines is a great way to get your name, your book and/or your business out there by serving as a credible and engaging source for the media!