For most business owners, getting major visibility + fame can feel like Mission Impossible — but trust me, it’s not as tricky as you think.
It’s all about positioning yourself as an expert, spinning your work into an unforgettable story — and then creating a killer strategy to build attention + recognition.
I LOVE turning ‘best kept secret’ business owners into big-time celebrities — and the best way to do that is to work privately, with me.
But if you’re just starting up your business — or want to read + roll around for a bit —
here’s a Star Map to all the free tools + resources on my site.
// ARE YOU AN EXPERT, OR WHAT?
If you’re freakin’ amazing at what you do — but nobody’s banging down your door with hot opportunities — chances are, you need to re-brand yourself as an EXPERT.
Start with these basic lessons:
// MAKE ‘EM LAUGH
The secret to being memorable? A great hook, a clear story — plus a dash of humor + unforgettable quirkiness.
I’m obsessed with edu-tainment — blending customer education with pure entertainment.
Read these articles, and see how it’s done:
// For MULTI-PASSIONATE STARLETS
You’ve got your core business — y’know, the one that pays the bills — and then, you’ve got your secret passions. You can try to keep ‘em separate, but wouldn’t it be WAY more fun to bring them together?
When you bring your under-the-radar passions + talents into the spotlight, you become completely unmistakable. And believe me — that’s good for publicity.
// WANT MORE SIZZLE + SPARK?
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