John Doe graduated from so-and-so college with honors before pursuing a career in widgets. For more than 20 years, Doe has served as the leading widget salesman in the country.
Are you bored yet?
Sharing your biography is an excellent way for audiences to get to know you. When writing or revising your bio remember – "facts tell, stories sell." Paint a picture for your audience and help them connect with you.
Take a look at your current bio and inject some awesomeness with these tips:
The tone of your bio should match the tone of the rest of your marketing. Are you spunky and fun? Conservative and highly intellectual? Silly and spontaneous? Sweet and adorable? Use the language of your brand in your biography. If you're confused how to speak your brand – think of magazines, writers, authors, television shows, and celebrity personalities that are similar to your brand. How do they speak? What phrases do they use? Get inspiration from these places to spice up your wording.
Speak to your Audience
is your bio something your audience wants to hear, or does it relate more to your peers? A lot of folks list awards and other accomplishments that their customers don't understand. It's great to receive industry accolades, but make sure your audience understands what this means to them. Instead of saying "John was awarded the Golden Gate at the New Jersey Association for Professionals," tell them what that award means. "John was chosen out of 3,000 businessmen in NJ as the first to use video technology to shatter sales records." This statement helps customers understand what that industry recognition really means.
Include at least one of element of your personal life in your biography. By including things like hobbies, you forge a special bond with customers that have the same interests you do. This information typically goes at the end of your bio in a short paragraph, or you can follow the "10 things" example I use at the end of my own BIO.
***Super Cool Bonus***
Post a link to your online bio in the comments section below and I'll provide helpful feedback to the first 20 people! Come on, don't be shy! I'm excited to learn more about all of you!