Increase Profits with Spring Cleaning

I don’t know about you, but whenever I hear the words “Spring Cleaning” I automatically groan, pout, and make excuses. After a weekend of helping my husband shovel dirt and rocks in our yard, I decided the notion of “Spring Cleaning” desperately needed a makeover.

When it comes to your business, the obvious “Spring Cleaning” methods are to clear the clutter from your desk or de-junk your inbox. This week, I’ve conjured up some fun and effective ways to spring clean your business that directly benefit your bottom line.

Shine Up your Social Media Profiles

Do all of your social media profiles accurately represent your current brand and title? Even the profiles that you “forget” to check for several months? You never know how or where a potential client will find you. Make sure your social media profiles are nice and sparkly.

Tidy your Website

Perform this clean sweep on your website:

• Are all of your links working? Do you have any dreaded “page cannot be found” messages? Fix ‘em.
• Do you have outdated content collecting dust on your site? Remove it.
• Check your website in a variety of different browsers (Firefox, Internet Explorer, Safari, etc) to make sure nothing looks wonky.
• Look at your website through the eyes of your customer. Is it easy to navigate? Easy to buy? Compelling? Press-worthy?

Freshen Up your Brand

Nothing says Spring like a zesty new photo of you, bright + colorful images to spice up your brand, or adding some exciting video to your website. Hop to it.

Spic + Span Your Copy

Your content should be on par with a national news outlet – trendy, juicy, and easy to digest. One place to start is by checking your tone. Does the tone of your copy accurately represent your brand and speak to your customer? Is it too academic? Too snarky? Too silly?

Brighten your Testimonials

When was the last time you asked a customer for a testimonial? Make it easy by sending feedback questions to gain some well-deserved kudos. Here are three examples:

• Why did you decide to choose {your product/service}?
• What surprised you about {your product/service}?
• If a friend asked you about {your product/service}, what would you tell them?

TAKE ACTION: Time to get your hands dirty! Choose one or more of the Spring Cleaning actions above and post a comment below when you’re done. We’ll all rejoice in mutual admiration!