Happy New Year my lovely blog reader! We’re blasting off this week with a topic that I’m asked about quite frequently – do you need to have a huge following before going after publicity?
The answer is yes….and no.
It really depends on the opportunity.
When Oprah had her network TV show, it was common for many entrepreneurs to want to go from “zero to Oprah.” This means, if you have never appeared on television or in a national, high visibility media outlet – your chances were slim to none to score that elusive Oprah appearance.
And even if you were a total rock star in your industry with lots of media kudos, it was still almost impossible to get booked on that show.
Getting on the Oprah Winfrey Show was the equivalent to becoming the next A-List star like Tom Cruise or Reese Witherspoon. It only happens to a very small percentage.
The original Oprah Winfrey Show is no longer, but there are so many other amazing opportunities for media coverage that can reach millions of people, a small, niche audience, or anything in-between. Some are easier to obtain than others, and much of this has to do with its reach (number of people that read/watch/listen) or its clout (some smaller outlets – like trade magazines – may have a lot of influence on your brand and, thus, are harder to convince to cover your business).
So how do you know if you’re really ready for publicity?
How is your Media Brand?
Your media brand differs slightly from your company brand. Your media brand is basically the cross-section of what the media covers that appeals to a mass audience and how your business or expertise helps that mass audience. This sounds simple enough, but is usually the area where most entrepreneurs fall short.
Think about how you can help journalists by giving them a great story or providing killer advice for their specific audience. If you have a product-based business, don’t limit yourself to product coverage. Think about how you can emerge by telling your story or doling out advice as an industry expert.
Rid Industry Jargon
If you pay attention to mass media, you’ll notice there isn’t a lot of industry mumbo jumbo. This is so the stories will appeal to a mass audience. Think about how you can speak to audiences in terms they will understand. For example, you may want to talk about advanced biochemical research, but most audiences won’t follow your train of thought, hence – no coverage. How can you make your media brand appropriate for a mass audience?
Craft an Exceptional Public Image
I’m not talking about becoming a beauty queen. Rather, you want all of your marketing to be exceptional – from product packaging to photos to web design. This doesn’t mean you need a ton of fancy schmancy graphics, but it does mean that your public image should elicit a “WOW.” There should be no question that you are the expert/business/product that they can’t wait to feature.
Offer Freebies
It’s pretty rare that you will get product coverage without letting the media outlet intimately see the quality and/or test the product. This is the only way they can give an accurate review. If you’re worried about sending samples, you can ask for them to be returned unless it is a food product, which they will consume, or a beauty product, which they will likely use. Also realize that the big companies are dropping off huge quantities of full-sized samples for the media to test – so to compete with these companies, create a ‘sample’ budget and expect that you will need to cover the cost + shipping for each outlet you pitch.
For service professionals and experts, you may be asked to give free advice or free consulting to a group of readers, viewers, or listeners as part of the story in exchange for the exposure. It is very rare that you will be paid for this.
Build TV Appearances
Magazine editors don’t care if you’ve been featured in a number of other national magazines (in fact, that could hinder your chances by bragging about your feature in a competing magazine). The one media outlet where you do want to brag about your appearances is TV. Most national shows (Good Morning America, Today Show, Dr. Oz, etc) require that you have a reel of TV clips before they even consider you as a guest. How do you get these clips? The best way is to rack up appearances in your local market. If your goal is to get TV publicity, make 2012 all about building your local TV presence and you’ll be armed and ready to go national once you have a portfolio of appearances to show off.
TAKE ACTION: Post a link to your press page (or just to your website) in the comments section below. For the first 30 people to respond, I will comment back with a simple tip to improve your media brand.
{ 83 comments… read them below or add one }
Thanks for the great tips on how to know if we're ready, or how to get ready for publicity! I'm one of those people who always put off contacting blogs and magazines for exposure because I never feel quite ready. It's definitely on my To Do List in the next couple weeks to get ready and get some more publicity! I definitely need to update my media page with a few new things but here it is!
http://seaflowerstudios.wordpress.com/media/
Hi Marissa! The first thing I noticed on your media page is that there is no contact info. You want to add that prominently at the top (name, phone, email). Second, you want to make it plain and clear how the media can work with you. So, if you’re looking for product coverage, you may want to have a link to your catalog or just images to your most popular pieces and a line about samples being available for fashion features and photo shoots. You also have a second opportunity for coverage because you offer tips for sellers and you offer DIY craft ideas. This could be a secondary angle to just product coverage, so I would also list on your media page that you are available for interviews on the following topics: DIY craft projects, how to make the most of gift fairs, etc. Good luck!
Great post! I've already identified that I need to add a media page. I'm also going to add coverage my ghostwriting clients have gotten with their books, in addition to my own clips. Thanks for any tips after visiting my site, finallyfinishyourbook.com!
Hi Toni! You already have some great ideas – the one thing I would add is to put your photo prominently on the page along with your name + title to claim your “expert” status. This will help you get media coverage by serving as the go-to expert to finally finishing your book!
Melissa:
Great content in your post. I'm designing a web site site for my new small business now. I'll be launching a health/wellness service later this spring. I'd be a fool not to hire you for PR coaching once my "story" is ready to tell.
Awesome Ross! I look forward to the possibility of working with you
totally agree with your article! i find that smaller companies don't understand the need to offer media free samples. it can be like pulling teeth to get small businesses to understand that the media needs to be able to really feel, touch, experience the product if they are going to write about it and share it with their audience. Thanks Melissa for your informative articles!!!
You’re so welcome Shelly!
Hey Melissa, great article! I'm a life coach about to move to Peru and I'm planning on totally owning the English-speaking market there. There are a limited amount of publications in English (but widely read) and I'm going to look in to TV options as well. I'd love to get your take on anything I could do in this unique environment that will improve my chances of success. The fact that I don't know of any other life coaches doing this in Lima is probably a good start! Thanks.
Hi Heather! I love that you’re moving to Peru – how interesting! The best way to go about this is to familiarize yourself with the media options there and how they would cover an expert/coach such as yourself. I’d spend the first few weeks devouring all of the media you can and determine your best angles. You’ll also get to learn what stories they cover regularly and how you can plug in your expertise. Best of luck!
Melissa, this is great advice to combine with your calendar. Just heard back from all the local print publications & have compiled a calendar with dates & themes, so I can submit to different issues. I had no idea what to do about TV. Thanks! So helpful.
You’re welcome Jennifer! xo
I appreciate your tips. I am aiming to get on CBS Sunday morning with this new book I have just finished. I will take your advice when I make a video to promote the book AND myself. Since I raised funds through Kickstarter and some of the net proceeds of the book go to wildlife rehab (the book is all about the environment, inspired by the Gulf oil spill), I have a great story to tell.
Amazing Betsy – the story does sound like a good one for CBS Sunday morning. Very heartfelt, feature driven. I’ll cross my fingers for you!
As always, wonderful nuggets. Your point on my "media brand" struck a chord along with the need to stay away from jargon – which can be tricky. I am still working on my press page (I am in the process of separating it from me speaking page). I will be recording more talks and trying to connect more with the local media this year. http://www.potentiatherapy.com.
Hey Rebecca! You have SO many juicy topics you can speak on. Once you make the shift in discovering the mass-appeal topics, you’ll see a big difference in your media involvement. To get your feet wet, pick up the latest issues of magazines you want to be featured in and take a peak at the headlines. For example, SELF magazine has “Boost your Emotional Energy” on the cover – is this something you could speak to? How about “lose the scale and your stress?” These seem like great topics for you, but are just written in a more generic way. Hope that helps!
Hi Melissa – I am a former PR person niched in healthcare technology. However, representing myself is not something I like to do. So I enjoy seeing your activity through B School.
Take a look at my new website that just went up yesterday. We are still working on it. I will get more new photos soon. Thanks for looking at my site and offering some feedback.
Hey Sherold, Congrats on your new website! Love how clean + functional it is – I think it will work very well for you. As for the media, you want to be careful of your title. “Life Purpose Coach” is not going to work because most mass audiences don’t understand it. Business Coach or Business Expert will work – the media and mass audience can relate. So for your media brand, you just want to make that shift. Beyond that, think of at least 10 topics you can speak to with your expertise. For inspiration, check out the latest INC magazine, Entrepreneur magazine, trade journals etc Good luck!
Hi Melissa – I would love some feedback on my site. I just launched it yesterday. I am in B School with you. Looking at stepping out to start speaking this year. Happy New Year!
Great post- lots of things to think about as I am planning for 2012. My website is here : http://laurenclarkbooks.com.
All the best, Laura
Hi Laura! I’m an avid coffee drinker too
One thing to keep in mind for fiction books is that you will open yourself up to more press opportunities if you can draw your real-life experiences from the book and turn them into stories. Since you write about overcoming adversity and insecurity, you could take these themes and angle them appropriately for the media. So, lets say you do a bit of research and find an interesting study or statistic about women’s insecurities. You could use this as the “story” to pitch and you could speak to this topic using your book as the catalyst. Good luck!
I always look forward to reading your tips and newsletter. Thanks Melissa!
Thanks Kathryn!
Hi Melissa,
Thanks so much for the great tips! Any advice on how to get local media coverage when you live in a big city? I'm in NYC and it seems pretty impossible.
My website is http://www.autumnbradley.com
Thanks!
Hi Autumn! Ahhh…NYC is a big, competitive market. You do have an advantage being so close though and having the ability to network locally. Since you have a jewelry business, do some research on local stylists and local fashion experts that may pull your jewelry for upcoming shoots. Magazines use them for fashion features and all the national TV shows have fashion segments with an expert. I would focus your networking here in addition to your media outreach. Good luck!
Melissa- I read a lot of PR blogs but yours is the best! Fun,short,sweet and ALWAYS great take aways. I have a In the News page but I get.now that it needs to be not just for members but for the media. http://Www.truebluematch.com
Thanks Christine!! On your existing media page I would first add your contact information to the top (don’t make them dig for it?. Your story is also really fun and you might want to add a brief synopsis of that there (similar to your Concord Monitor story). I also would move your name, photo and quote to be more prominent on this page, rather than just in the sidebar.
Hi Melissa. I wanted to ask if your rules are any different for a small service based business that is more local (greater Boston)? How does that change things?
And as an aside, I think a lot can be learned just from what you do here. You are obviously trying to expand your business and make money, but within that you offer a lot of free advice. This seems important. Thanks and take good care.
Thanks Alan! With a local business you want to obviously focus on local media – but the rules mainly remain the same. For your business, I think the local media (especially Fox Boston) would eat up advice about tutoring and helping kids with learning. Think about fun topics like “5 Ways to Turn a Snow Day into a Learning Adventure” or “3 Ways to End Homework Hassles.” The local media likes to focus on local people and businesses, so you can pitch yourself as the founder of Boston’s premiere tutoring academy. Good luck!
Hi Melissa,
With our company (we build desktop computers) it hasn't been about the "jargon barrier" or the size of the company, per se. It's what I call the "David and Goliath Syndrome."
We build computers that run at speeds of 5.0 GHz and faster in a day an age when even the mighty Intel has only 3.5 GHz processors. Easy enough to understand, right?
But the press usually say something along the lines of "Well if you can do it, why can't the industry leader?" So, right away we "suffer" from being a little too good.
I eagerly await your sage advice!
HI Ed! I would take a look at how some of the other underdogs in the industry are getting coverage and how. Do any magazines do product reviews? Also, think beyond just your product. How about your company story? Do you have an interesting start-up story or maybe an interesting way you market your business? These stories are attractive to local business journals as well as magazines like Inc. Good luck!
WONDERFUL! I may not be ready, but now I know what to add to my awesome PR planning calendar *wink wink* for this year! Love the tips you give regularly. You Rock!
Thanks Niccole!
oops forgot my website http://www.mercicadeaux.com
Niccole – for you, I would focus on publicity around popular gift holidays – like December, Valentine’s Day, Mother’s Day etc. Lots of outlets do gift guides or gift round-ups and this could be a perfect match!
Last year I made the front page of the local newspaper… business was great! I definitely want more this year!
Hi Melissa,
I always LOVE your blog posts! So much great PR info shared in a way that is very user-friendly for the PR novice!
I'm still working out how narrow to go with my "company brand" but sitll trying to stay broader in some ways for the media. Would love to hear anything else you have on that topic!
And thanks again for sharing your PR wisdom with us!
Vondie
p.s. my press page:
http://www.vondieslovechats.com/press
Been following you for about a year. Would love your one
tip to improve my media brand. THANKS SO MUCH !!♥
Hey Misty – thanks so much for your support!! You have strong media brand, one improvement would be to add your contact info to your media page and also pull out a brief synopsis/bio and a few topics you can speak to. I know you have a media kit, but it takes a bit to load and the media is pretty short on patience. It’s good to give them a snapshot and then have the full kit below if they want further info. Good luck!
Hi Melissa! I LOVE your posts and since you are the only PR Rock Star I subscribe too, I take your advice to heart. Always helpful and practical.
If I have made the cut off, could you please take a look at my site re my media image: http://mentalheathtalk.info. I have no media page and am just starting to think about PR this year. The service I provide through this site is completely volunteer but I really want to start getting some coverage to honour the stories and wisdom the guest bloggers have shared on my site. Any advice would be really helpful. THANK YOU!
Hi Trish! Thanks so much
Your business is prime for media coverage as the “volunteer” angle is automatically newsworthy. I would focus on pitching your story – what inspired you to start it and how it’s giving a voice to mental health disorders. This is great for women’s magazines. Newspapers also like this for feature stories. Good luck!
Hi Melissa,
You have very good points here. I've never thought of forming a media brand before, but it totally makes sense now that my media brand should be different from my product brand.
The tip about getting TV publicity is great too, but probably a biggest fear type of thing. What could I possibly show and tell on TV? I had never considered it before, and don't know where to begin.
Here is my press page: http://tinyhandsonline.com/media-press
Thanks a million!
- Mei
Hi Mei! Love your jewelry – I want a waffle ring! With your type of product, you would want to connect with industry experts that appear on TV regularly and pitch them. I’m sure you’ve seen them on national + local TV where they present things like “5 Best Gifts for Kids.” You could also pitch to Kathie Lee + Hoda – they do a product round-up of fun items at the beginning of each show. Other than that, if you want to be featured on TV, you’d want to pitch yourself and your entrepreneurial story to the business shows or even your local networks that support local businesses.
Here's my press page http://twoothtimer.com/Press.html hope I'm not too late! By the way, check out my bio that the Goddess of Gab, Melissa Cassera wrote: http://twoothtimer.com/Twooth_Fairy.html Isn't Melissa brilliant?!
Hey Antoinette! Thanks so much for the kudos
I would add a little info for the media on your press page – your contact information should be at the top along with a short description of Twooth Timer + photo. You can also mention that samples are available for the media. Good luck!
Melissa, thanks for these tips. The most applicable one to me was building up my local TV appearances & therefore reel which was already one of my goals for 2012! I have my intern set to research local opportunities in February.
Here's to creating providence & simple style for real people with real budgets …
with grace & gumption, Hilary Rushford
Hi Hilary – LOVE your style!! You have so many angles to work with for TV – they are looking for snappy segments with accessible outfit options for viewers. So think about what’s seasonal (Valentine Outfits that will Make your Date Melt). Just pitch yourself as a Style Expert + Founder of Dapper and Duchess, as this is what they will respond to. Then come up with about 10 segment ideas to pitch to local TV. You have a huge opportunity for a media presence – go for it! xo
Helpful. Facebook is a good resource. It's where a NY Times reporter found my story as well as a producer from Maury:
http://www.stefanpinto.com
Awesome Stefan! You obviously are media-savvy, I’d love to see a page on your site devoted to all of your press kudos along with your contact info for the media, a brief bio, an excerpt from your book, and 4-5 topics they can interview you about.
I so want more press and visibility and I'm so nervous about it….
Hi Louise! Sometimes to overcome nerves as an actress, think about your media brand as a “character.” This character is confident, savvy, articulate and audiences eat up her every word. Step into this role when you’re pitching the media or being interviewed!
Melissa,
I think you're a smart cookie. I love your advice. Can't wait to speak to you in person and would love a quick tip in the meanwhile.
Hi Meredith – Thanks so much for your kind words and excited to meet you too! Quick tip – I’d love to see your contact info at the top of your press page along with your name, title (nationally-syndicated children’s entertainer) and smiling photo. Although you have a media kit for download, it’s important to have a snapshot for the media, especially because they are often rushed.
Melissa,
Thank you so much for your advice on the different types of coverage. I never thought about it that way. I have just been plugging away on gainng press, lol. Here's hoping for more diverse coverage. http://www.creativesitters.org/media/.
Smiles,
Renee
Hey Renee! I would add some info to your press page including your contact info and a brief synopsis of your company. Also think about other angles for your service – maybe ’5 tips you need to know before hiring a sitter’ or even special activities or services you offer in addition to sitters.
Hi there, Melissa. Great tips. As an author, I'd love to get more media coverage. Right now, all I have is this page: http://goinswriter.com/about
Hi Jeff! I think you’re on the right track on your portfolio page but instead of asking for guest post ideas, come up with 5-10 on your own and list them out. I would separate this out onto a press page where you can list these ideas, contact info, previous coverage you’ve received, and that juicy Seth Godin quote you have for your eBook!
Even though I work in PR, having to represent my own business is always easier said than done. Your tips are always so practical which is why I love following your Blog. Your advice is always worth its weight in gold Melissa!
Thanks Samantha!! It can be hard to publicize your own business. Think about Nutt Butt Bakery as a client – separate it from yourself. If this were a paying client – what would you do for them? The answers are inside of you, you just need to treat your own business as good as you would treat a client
Dear Melissa,
Thank you for a wonderful article. I will certainly be putting your tips into practice.
One of my goals this year is to get media coverage for our non-profit Healing Boxes and my book Sick Chick to Trail Blazer which empowers women with disabilities.
We plan to start with local press and are putting a media kit together now.
I'm not sure if I'm within the 30 comments, but if so I would be most grateful for any feedback you can provide.
http://www.gracequantock.com/
Thank you and all best new year wishes to you xx
Hi Grace! I would start with a simple press page where you can list a brief bio, synopsis of your book + non-profit, and some topics you can speak about in the media along with the best way to contact you. The media kit you can link to as a download. Think about topics from your book that you can turn into pitches – something like “How your Illness Can Make your Healthier” – good luck!
Hey Melissa,
Thanks for all your great advice and for sharing your wealth of knowledge!
I am known as The Bedroom Joyologist (a sex and relationship coach for women). I am wondering 2 things.
1st – When submitting anything to media would it be best for me to have Allison Braun – The Bedroom Joyologist. Sex & Relationship Coach. I would like to keep The Bedroom Joyologist in there because I think it peeks people's curiosity – but it is too much??
2nd – I know I can write great articles for some of my favorite magazines like Natural Health, Glamour, maybe even Cosmo. However I have NO idea what that process looks like!? Help!
Any advice is always greatly appreciated!
Hey Allison! Normally I recommend that you use Sex + Relationship Expert for the media because it’s more mainstream. But I do love your title and I think it might be appealing to specific outlets (like Cosmo). As far as writing articles, national magazines pay professional freelance writers for these features. That doesn’t mean you can’t break in, but it is a requirement that you have some great published clips before pitching an actual article. If you want more insight into the process, I recommend buying a membership to Media Bistro (www.mediabistro.com) for $60. If you’re not a professional writer, I would go the “expert” route by pitching your tips to magazine freelance writers, articles editors, and/or features editors. I also have a whole program on magazine publicity at http://www.magazinepublicity.com – good luck!
What a great post! I especially loved this tip: rid industry jargon. I think I'm guilty of that sometimes. My website (newly launched) is at http://www.averybywang.com and I am currently getting ready to do a press push next month for a crowdfunding campaign to launch my fashion line. Working on a press kit this week. Any tips for improving media presence or media page (which is non-existent at this point)? Thank you so much!
Hi Avery! I would recommend adding a press page and putting the video there you posted on Indie Go Go along with your contact information and a brief paragraph about your story. As far as pitching the media, you could take the angle of crowdsourcing and pitch it to entrepreneur outlets and even fashion outlets. If you’re looking for coverage for your actual line, you will need to have samples and the ability for people to buy the pieces if you get a feature. You will need a lookbook to show the fashion media. Also remember that magazines work 4-6 months in advance, so you would want to present the collection pieces with that in mind. Good luck!
Hi Melissa -
I love your tips every week and this is a great post. I need to work on Crafting an Exceptional Public image for sure! Just yesterday I posted a video that I wasn't 100% about, but thought it would be "ok." I'll have to change that
Katrina
Thanks Katrina! You have a great image (sometimes we are our own worst critics) – just keep pushing ahead and owning your expertise! Put yourself out there as the go-to expert in your field and craft some exciting pitch ideas surrounding what you’re best at doing. You can do it!
Thanks for the feedback & encouragement, Melissa! 10 TV pitches is on my list for 2012 & coming soon … !
Thanks Melissa! I have a hard time really narrowing in on my specifics and how to communicate so that I can get more press.
Great post and I look forward to your tip:)
Happy New Year!
Hey Erin! The press you have right now is very conducive to a solopreneur audience. If your goal is to get coverage in some national magazines or maybe appear on MSNBC, I would focus more on research-backed topics. For example, this study by eMarketer (http://www.emarketer.com/Article.aspx?R=1008764) could go along with a pitch about 5 Little Known Ways to Give a Boost to Brand Metrics. I would look to your industry trade publications (Ad Age, Brandweek, etc) and begin putting together pitch ideas that are conducive to a small or mid-size business that are the target of Inc Magazine or MSNBC. Good luck!
Love reading your content every time! Thank you for sharing your great knowledge. I am in the process of niching my business which has been dificult since I want it to be very authentic and true to my style and lifestyle. I never wanted to do business any other way. Given my business and current situation. How would you suggest I approach the media, or should I wait till the niche is more evident and better communicated. Thank you so much in advance!
Hi Edyta! It looks like you’ve already had some great success with press coverage – if you’re making a change by entering a specific, little-known niche this is the time to go after the media. You want to be the person leading the trend rather than following it. Is there a way you can communicate this to the media that you are doing something groundbreaking in the design industry?
These tips are SO helpful and actionable. The one I have to get going is a press kit. Thank you!
http://www.TheFabuLife.com
a Jennifer Kem joint.
Hey Jennifer! For the media, you just want to make your title/expertise clear (Marketing Expert?) and then come up with some topics that would be conducive to a mass audience. Think about industry trends you can speak to or things that are appealing to the small or mid-sized business. For blogs, you can pitch guest posts that would be exciting for a solopreneur. Good luck!
Hi Melissa!
Wow, what a great blog post and I love all your feedback on everyone's press pages.
I don't know if you're still giving feedback, but if you are, I'd love to get your thoughts on my press page. My blog is geared toward singles. I keep obsessing on whether to go narrower or broader. This is what it looks like now: http://www.VondiesLoveChats.com/press
Thanks a bunch,
Vondie
p.s. I posted a comment yesterday, but I'm not sure what happened?
Hi Vondie! Thanks so much! Your press page is actually really great, I don’t think you need to go broader than singles for relationship advice but, for the media, I wouldn’t narrow this more. I would also really pull out your title: Dr. Vondie Lozano, Marriage and Family Therapist, because this is a huge credibility indicator for the media.
Hey Melissa! Loving all of your advice for beginning media pitching. If you're still giving feedback, I'd love some on my site: http://lizlockard.com. Thanks!
Hi Liz! For your media brand, I would round out your title (Marketing Expert or Marketing Consultant for Fortune 500 companies) – something that lends a little more clout. Then I would come up with 5-10 topics that would be appropriate for the media you want to target. Remember that business magazines like INC or Entrepreneur usually look for topics that appeal to small + mid-size businesses with multiple employees. Certain blogs focus on the solopreneur. So devise topics that fit those audiences and get pitching! Good luck!!
Hi Melissa – Thanks for the wonderful content…would love it for you to check out http://www.TapMyTrees.com and post any comments you may have. We are a seasonal business and would appreciate any ideas you have to boost non-seasonal activity. Thanks!
Hi Lori! It looks like you have some great press already. Think of ways you can tie into other holidays or events – Back to School (September) could be a great time to get coverage for your teacher kit. Earth Day is in April and a lot of outlets do “go green” or organic guides that month. Also remember to pitch your personal story and inspiration behind the business. Magazines like O Magazine spotlight women entrepreneurs who are doing amazing things. Good luck!
Those are some great tips.. I am a information sponge and your tips will be put into my database on things to work on this year. Thank you in advance for your insight. I wish you a wonderful and successful 2012.. As always, Live Inspired!! Kevin
My website is http://www.kevinshipp.com
Hi Kevin! Thanks so much – as a speaker and author you have a lot of media credibility. I would work on turning your speaking topics into pitches and/or pitching yourself as an expert source. For example, when your local news station does a story on bullying, do they call you to comment? All of your topics are prime for the media – especially TV. Good luck!
Hi! I just ran across your blog on Twitter. I know it is past 30 comments, but I thought it wouldn't hurt to write.
Our website is http://sancticenter.com
We haven't done much with this kind of publicity, but I think our speaker would be excellent at addressing a large audience. Great blog article. Thank you for the information!