How to Instantly Boost your Twitter Appeal

Do you feel like you’re wasting a ton of time on Twitter?

I’ve been there. I’m a recovering Tweet-aholic who used to spend hours and hours on Twitter, much to the chagrin of my husband who thought he had to get a Twitter account just to talk to me.

After nearly a year, I was left with zero strategy, sleepless nights toiling away on my Tweetdeck app, and a disgruntled husband.

Through all of this trial + error, I’ve determined the smartest ways to make the best use of your time on Twitter. Boost your appeal and make outstanding connections with these tips:

Re-Tweet with Pride

Make a list of 10 people that deliver amazing tweets that are relevant to your target market. Ideally, these are also people you want to build a long-term relationship with. Keep them in your regular rotation of “people to re-tweet.”

Connect with the Media

While researching your media targets, take a gander to see if they have a Twitter account. Follow them and engage accordingly. Several members of the media also post queries on Twitter when looking for sources – check out this Tweet from Lisa at First Magazine for proof.

Post Inspirational Quotes

Who doesn’t need a daily dose of inspiration? Check out sites like Quote Garden and share your favorite words of wisdom.

Ask Questions

Want to know more about your audience? Post regular thought-provoking questions to gain insight.

Add a Little Personalization

While you don’t want to post what you have for breakfast every morning (unless there is a good reason), creating some tweets that give a little insight into your personality can go a long way. You may also make some unexpected connections with people that share your interests.

Go Outside your Tweet-Circle

Don’t spend all of your “tweet” time talking to people you already know. Instead, engage someone new.

Create your Own Quotes

In the PR world, we call them sound bites. These are short, snappy quotes that people will love to re-tweet. If you’re stuck, look back through your content (blog posts, newsletters, articles, etc). You might be surprised at the gems you’ve already created.

CONTEST

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Thank you to everyone who entered. We'll be holding contests every month so stay tuned….

Congrats to @allisonbraun for winning the contest!!