How to Come Up with Pitch Ideas
Many of my coaching clients have the same gripe – how do I come up with pitch ideas? Here is my surefire way to always have a stack of pitch ideas ready to go for the media: Start a pitch idea folder. Mine is a manila folder that I use to hold magazine tear-outs, random [...]
Continue ReadingDIY-Publicity Case Study – Today Show and Tonight Show with Jay Leno
In today’s DIY-Publicity Case Study, Kendra Kroll from PortaPocket tells us how she landed her PortaPocket carrying cases on The Today Show and the Tonight Show with Jay Leno. Here’s how she did it: Kendra: Both placements actually happened after I’d e-mailed the Travel Editor at the Chicago Tribune with a pitch titled “Just on [...]
Continue ReadingDIY-Publicity Case Studies – People Magazine
In today’s DIY-Publicity Case Study, artist Matt Snow of Ex-Boyfriend, an apparel company based in Baltimore, Maryland, shared with us how he scored a placement in People Magazine. Here’s how he did it: Matt contacted People Magazine just by reading the publication and noting the contacts within the sections and in the masthead. Then he [...]
Continue ReadingHow to Pitch the Headlines
Stumped for an excuse to contact the media? The media works around the clock to cover the latest news stories. How can you fit in? A good habit is to take the first 5-10 minutes of every day to check the top news stories. I personally use Google News and look at the “top stories” [...]
Continue ReadingCreating a Manageable (and Effective) Pitch List
In my PR course, I teach participants how to create a manageable pitch list (meaning – a list that isn’t so long it will overwhelm them). This list incorporates a nice mix of local outlets and national outlets, with the intention of building a buzz locally, yet working to build those relationships with national media. [...]
Continue ReadingHow to Respond to Reporter Queries – HARO, Profnet, etc.
With the existence of fabulous (free!) media lead services such as HARO and Pitchrate and paid services such as Profnet, there are plenty of opportunities to find out what reporters are covering - increasing the chances of getting coverage for your business in fabulous national and local outlets. As a member of the media, I use HARO when I need [...]
Continue ReadingStart Your Holiday PR Strategy Now
It seems as if we just passed our 2009 holiday season and already I’m suggesting you publicize your product or service for December 2010. Have I gone mad?? The reality is that several major magazines work up to 6 months in advance in choosing their holiday gift suggestions and their experts to contribute to holiday-themed [...]
Continue Reading5 Ways to Kickstart your PR Campaign Today!
Have you ever wanted to get something started, but kept waiting for the “right” time? Yup – I’ve been there. There’s always an excuse NOT to do something, so I’ve decided to take all the excuses away and let you know 5 simple things you can do to get a jump on your PR campaign. Buy [...]
Continue ReadingHow to Book Multiple TV Appearances
Today I vlog about booking multiple TV appearances! Want in on some awesome publicity coaching! Check out the packages here: http://casseracommunications.com/pages/coaching.htm
Continue ReadingThe "Right" Way to Pitch a Media Outlet
A fellow entrepreneur posed a question to me earlier about pitching protocol and I thought it would be good to address it here. The answer is – there really is no “right” way to pitch an outlet, but there are definitely several universal things you can do wrong. Each member of the media will have [...]
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- Editorial Deskside Meetings
- Free Teleseminar: How to Pitch Holiday Gift Guides
- Pitching the Holiday Gift Guides
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