Melissa Cassera is a ‘PR Rock Star’ and President/Founder of PR consultancy Cassera Communications. With more than 10 years of experience heading publicity campaigns for multi-million dollar companies and start-up entrepreneurs, Melissa uses her passion and creativity for public relations and marketing to make business owners famous. She empowers business owners to execute smashing PR campaigns to become the most celebrated person in their industry.

In addition to her PR experience, Melissa regularly speaks to audiences small and large at trade shows, conferences, and corporate events. Her blend of real-world successes, actionable advice, and bubbly presentation style make her a favorite of audiences nationwide. She also works as a TV guest expert and spokesperson and has been featured on the Today Show, NBC, ABC, CBS, and Fox News as well as provided her expertise to Glamour Magazine, Redbook Magazine, AMEX Open and Forbes.

Melissa resides in NJ (but promises she’s nothing like the “jersey” people you see on TV). When she’s not serving up killer advice to her clients, she spends time starring in local independent films, kicking butt in Piloxing, and enjoying nature with her husband Gary, adorable Australian Shepherd Jake (also known as Jakey Cakes, turkey sandwich, and handsome face), and brand new Shih Tzu puppy Lily (aka Little Lily Gaga + Sassy Pants).

If you're itching for more dirt on me, check out "10 Things You Don’t Know About Me"

1. I am just learning to sew – and have rampant dreams of being a contestant on Project Runway.
2. I am a living “Swedish Meatball” – I am 50% Swedish and 50% Italian.
3. I didn’t learn to ride a bike until the age of 30.
4. I am obsessed with every show on HBO and Showtime, and devour every spoiler I can find about them.
5. I love to exercise to movie trailer music.
6. I gave up coffee for a year…but I'm back to drinking it again.The return of pumpkin coffee did me in.
   
7. I tend to proclaim that everything yummy I eat is my "favorite food."
8. I love to read and can plow through most books in one sitting. Favorite authors: Charlaine Harris, Stieg Larsson, Chelsea Handler, and Alison Weir.
9. I write a True Blood fan newsletter, and have been coerced by my readers to also write one for Game of Thrones (told you I was obsessed with TV)
10. I think I am still grieving that LOST is no longer on air.

CHIEF OF SECURITY

CHIEF SASSY PANTS