Pitch Topic Ideas
When heading into August – one question you should be thinking is: "Which topics should I pitch the media?" Whether you're a product-based business, service-based business or author/industry expert, it's important to understand media deadlines. Major Magazines – 3-6 months in advance Regional Magazines – 2-4 months in advance National Television – 1-2 month is [...]
Continue ReadingPitching the Holiday Gift Guides
Deadlines for major magazine holiday gift guides are just around the corner, and one particular area many small business owners worry about is how many samples they will need to send out! Today I vlog about the sample issue ! If you’re interested in learning more about my Pitch a Gift Holiday Gift Guide program, [...]
Continue ReadingEditorial Deskside Meetings
Last week I headed into NYC for a series for deskside meetings with various editors at top magazines like Woman’s Day, Allure, People, More, Health, Parents, etc. The purpose of these meetings is to get your products in front of the editors, present samples, and answer any questions they have. Even more importantly, it provides [...]
Continue ReadingFree Teleseminar: How to Pitch Holiday Gift Guides
Gift Guide Season is in full swing! Don’t miss out on this free teleseminar with “yours truly” giving you the inside scoop on what the editors are looking for this season. Join me Monday, June 7th at 8pmEST to learn: What the three most popular items are that editors want this season How to determine which products to [...]
Continue ReadingEditorial Deskside Meetings
Last week I headed into NYC for a series for deskside meetings with various editors at top magazines like Woman’s Day, Allure, People, More, Health, Parents, etc. The purpose of these meetings is to get your products in front of the editors, present samples, and answer any questions they have. Even more importantly, it provides [...]
Continue ReadingFree Teleseminar: How to Pitch Holiday Gift Guides
Gift Guide Season is in full swing! Don’t miss out on this free teleseminar with “yours truly” giving you the inside scoop on what the editors are looking for this season. Join me Monday, June 7th at 8pmEST to learn: What the three most popular items are that editors want this season How to determine [...]
Continue ReadingPitching the Holiday Gift Guides
Deadlines for major magazine holiday gift guides are just around the corner, and one particular area many small business owners worry about is how many samples they will need to send out! Today I vlog about the sample issue ! If you’re interested in learning more about my Pitch a Gift Holiday Gift Guide program, [...]
Continue ReadingPerfecting Your Media Pitch
While attending a women entrepreneurs conference this week, the topic of the 30-second pitch came up quite often. While most business owners are aware that they need one, and many already have one, when it comes time to actually delivering the pitch it leaves many in a tongue-twisted mess. A 30-second pitch is always important [...]
Continue ReadingHow to Come Up with Pitch Ideas
Many of my coaching clients have the same gripe – how do I come up with pitch ideas? Here is my surefire way to always have a stack of pitch ideas ready to go for the media: Start a pitch idea folder. Mine is a manila folder that I use to hold magazine tear-outs, random [...]
Continue ReadingDIY-Publicity Case Study – Today Show and Tonight Show with Jay Leno
In today’s DIY-Publicity Case Study, Kendra Kroll from PortaPocket tells us how she landed her PortaPocket carrying cases on The Today Show and the Tonight Show with Jay Leno. Here’s how she did it: Kendra: Both placements actually happened after I’d e-mailed the Travel Editor at the Chicago Tribune with a pitch titled “Just on [...]
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- Pitch Topic Ideas
- Pitching the Holiday Gift Guides
- Editorial Deskside Meetings
- Free Teleseminar: How to Pitch Holiday Gift Guides
- Editorial Deskside Meetings
- Free Teleseminar: How to Pitch Holiday Gift Guides
- Pitching the Holiday Gift Guides
- Perfecting Your Media Pitch
- How to Come Up with Pitch Ideas
- DIY-Publicity Case Study – Today Show and Tonight Show with Jay Leno
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