Pitch Topic Ideas

0 Comments 28 July 2010

When heading into August – one question you should be thinking is: "Which topics should I pitch the media?" Whether you're a product-based business, service-based business or author/industry expert, it's important to understand media deadlines. Major Magazines – 3-6 months in advance Regional Magazines – 2-4 months in advance National Television – 1-2 month is [...]

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Pitching the Holiday Gift Guides

0 Comments 23 July 2010

Deadlines for major magazine holiday gift guides are just around the corner, and one particular area many small business owners worry about is how many samples they will need to send out! Today I vlog about the sample issue ! If you’re interested in learning more about my Pitch a Gift Holiday Gift Guide program, [...]

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Editorial Deskside Meetings

0 Comments 01 July 2010

Last week I headed into NYC for a series for deskside meetings with various editors at top magazines like Woman’s Day, Allure, People, More, Health, Parents, etc. The purpose of these meetings is to get your products in front of the editors, present samples, and answer any questions they have. Even more importantly, it provides [...]

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Free Teleseminar: How to Pitch Holiday Gift Guides

0 Comments 01 July 2010

Gift Guide Season is in full swing! Don’t miss out on this free teleseminar with “yours truly” giving you the inside scoop on what the editors are looking for this season. Join me Monday, June 7th at 8pmEST to learn: What the three most popular items are that editors want this season How to determine which products to [...]

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Editorial Deskside Meetings

0 Comments 01 July 2010

Last week I headed into NYC for a series for deskside meetings with various editors at top magazines like Woman’s Day, Allure, People, More, Health, Parents, etc. The purpose of these meetings is to get your products in front of the editors, present samples, and answer any questions they have. Even more importantly, it provides [...]

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Free Teleseminar: How to Pitch Holiday Gift Guides

0 Comments 01 June 2010

Gift Guide Season is in full swing! Don’t miss out on this free teleseminar with “yours truly” giving you the inside scoop on what the editors are looking for this season. Join me Monday, June 7th at 8pmEST to learn: What the three most popular items are that editors want this season How to determine [...]

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Pitching the Holiday Gift Guides

0 Comments 28 May 2010

Deadlines for major magazine holiday gift guides are just around the corner, and one particular area many small business owners worry about is how many samples they will need to send out! Today I vlog about the sample issue ! If you’re interested in learning more about my Pitch a Gift Holiday Gift Guide program, [...]

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Perfecting Your Media Pitch

0 Comments 07 May 2010

While attending a women entrepreneurs conference this week, the topic of the 30-second pitch came up quite often. While most business owners are aware that they need one, and many already have one, when it comes time to actually delivering the pitch it leaves many in a tongue-twisted mess. A 30-second pitch is always important [...]

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How to Come Up with Pitch Ideas

2 Comments 14 April 2010

Many of my coaching clients have the same gripe – how do I come up with pitch ideas? Here is my surefire way to always have a stack of pitch ideas ready to go for the media: Start a pitch idea folder. Mine is a manila folder that I use to hold magazine tear-outs, random [...]

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DIY-Publicity Case Study – Today Show and Tonight Show with Jay Leno

0 Comments 11 April 2010

In today’s DIY-Publicity Case Study, Kendra Kroll from PortaPocket tells us how she landed her PortaPocket carrying cases on The Today Show and the Tonight Show with Jay Leno. Here’s how she did it: Kendra: Both placements actually happened after I’d e-mailed the Travel Editor at the Chicago Tribune with a pitch titled “Just on [...]

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